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The GOP's New Youth Outreach Effort: Lady Gaga Parody

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The GOP's latest concerted effort to reach out to young voters was unveiled at the weekly Republican conference meeting on Tuesday morning: a parody music video of Lady Gaga's "Just Dance."

Rep. Dave Reichert (R-WA) showed his colleagues a clip of the parody video, entitled "Just Tax," described as "a song against racking up devastating national debt and massive government expansion" by the poster. See the video below.

Lyrics from the song include "A billion here, a billion there/When will the people start to care?" - echoing Gov. Bobby Jindal's (R-LA) editorial in yesterday's Politico blasting Obama's health care reform and stimulus package, entitled "A Trillion Here, A Trillion There."

CNN reported that Reichert's spokeswoman said he "wanted to show his colleagues the video to encourage them to get young people involved using new media, and noted his district is home to a cluster of technology companies."

House Republican Conference Chairman Mike Pence (R-IN) also laughingly told CNN the video parody is "part of the Pence youth initiative" and "admitted that very few members were familiar with the original Lady Gaga song."

The fairly new combination of the GOP and new media - especially when it involves music videos - often produces disastrous results. It's hard to say whether this video is actually of a higher caliber than the young conservatives rap that TPM noted back in late May, but it does win entertainment value points with an attempt at special effects. Readers may also remember Rep. Pete Hoekstra's (R-MI) fun foray into the Twitter world.

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July 21, 2009 1:46 PM   

Oh my. I really think this is going to get them back to their "core principles."

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July 21, 2009 2:14 PM   

"Wish I could shut my playboy mouth, oh oh oh-oh..."
-- Lady Gaga, "Just Dance"

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July 21, 2009 11:28 PM    in reply to MrJM

I wish they would do "I wanna take a ride on your disco stick."

Oh, and I did get the best comment on my blog ever! Totally love it.

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July 21, 2009 2:56 PM   

For the record, the "A billion Here, a billion there" is a riff from rapper Lil' Wayne's song "A Milli"-too bad Jindal didn't cite the source...along with the Young Con Anthem and "Let's Tax" there seems to be this odd new obsession with the hip hop/pop industry that's coming from the Republican leadership.

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July 21, 2009 3:05 PM   

if you look at the vids on this youtube channel, they really feels like astroturf to me - are these vids an admitted republican campaign?

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July 21, 2009 4:11 PM   

It's boring.

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July 21, 2009 4:54 PM   

Uh, about 3:00 mark when he divides his money between government and me he gives the government $120 and himself $40. That's 120/160 = 75% taxes! Hahaha ergh : (

And who is the politician at the 3:40 mark? Bush? Carter? Anyway, I think astroturf is a good characterization for how it feels w/r/t grass and of course the fact that it's co-opted by the Repugs for Tech Initiative!

If Republicans stopped futzing around with NEW TECH they might be able to make some policy at some point during this administration. They remind me of the kid who was acting up, got punished, and is now on a grudge tantrum for the next month.

I don't wish ill on the video sprite, but just not sure he deserves much attention other than the video telling you (not showing you) that you can autotune on a Mac.

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July 21, 2009 5:30 PM    in reply to justperceptions

You actually got to 3:00?! I started gaging after about 20 seconds and shut it down. You've got a stronger stomach than I.

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July 22, 2009 1:50 AM   

And who is the politician at the 3:40 mark? Bush? Carter?
It looks kind of like Steny Hoyer, and he seems to be using a microphone. Not the most recognizable choice though, especially with the effects.

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July 22, 2009 11:33 AM   

ok, i did a little digging into the origins of the video. peter cowman, 23, is the video maker, a recent graduate of the university of washington (which the AP article on this yesterday mentioned, i'm no sherlock holmes). peter is also a founder of movered.org, a young republican group funded by the King County (Wash.) Republican Party. he worked on the state AG's re-election campaign this last fall. none of this is really shocking, of course. his connections to the washington state republican party are clearly how rep. reichert got wind of this, his staffers have to know this dude. its hard to say these videos are getting a lot of "funding" as they are pretty low budget affairs. but clearly peter understands the internet is a powerful force in politics and he's trying to do some jokes from the conservative side. he does need to work on the "funny" part though.

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May 23, 2010 2:14 PM   

Uh, about 3:00 mark when he divides his money between government and me he gives the government $120 and himself $40. That's 120/160 = 75% taxes! Hahaha ergh : (

And who is the politician at the 3:40 mark? Bush? Carter? Anyway, I think astroturf is a good characterization for how it feels w/r/t grass and of course the fact that it's co-opted by the Repugs for Tech Initiative!

If Republicans stopped futzing around with NEW TECH they might be able to make some policy at some point during this administration. They remind me of the kid who was acting up, got punished, and is now on a grudge tantrum for the next month.

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