Greg Sargent reports that PhRMA "has unleashed a massive wave of mailers in four dozen House districts that warns seniors that their Medicare costs will soar if the House doesn't back the controversial health care deal that the lobby reportedly cut with the White House and Senate negotiators."

That deal reportedly puts an $80 billion ceiling on the industry profits that Congress can target -- and it seems the drug lobby is starting to push it, hard.

Can't imagine advocates of health care reform in the House will be too happy about this one -- especially the ones whose districts are targeted, like Rep. Gwen Moore (D-WI). Check out the mailer targeting her here.