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Starbucks Uses Angry Town Hallers In New Ads
Rachel Slajda | September 29, 2009, 12:06PM
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Angry town hall outbursts have officially wound their way into pop culture as Starbucks, which is pushing a new instant coffee, references the town hallers in a couple of new ads out this week.
The theme of the ads is that no one -- not priests, rabbis and jockeys, not people who look like their pets, not Civil War re-enactors -- can taste the difference between their fresh and instant coffees.
In this one, a narrator says, "People who yell at town hall meetings can't taste the difference."
Watch:
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rbeats
September 29, 2009 1:15 PM
Using a scene of recent Teabaggers protesting against a form of socialized medicine that would resemble rational modern European countries to promote a style of coffee you get in Europe is a bit odd?
Most Teabaggers haven't traveled much further than their corner liquor store though so they will probably not get the irony.
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Rich
September 29, 2009 1:53 PM
I sampled it at my local Srabucks this am. It's horrible. It tastes like Nescafe, but with an extra spoonful of coffee. yeah--that instant taste, but a little heavier. ECCH!
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Partisancheese
September 29, 2009 2:47 PM
that's hilarious...not a big fan of instant coffee though.
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billthechowchow
September 29, 2009 2:48 PM
Being a retired editor married to a marketing specialist who constantly asks my opinion on varying ploys, my first impression is that this ad would backfire simply because "town hall screamers" are perceived as idiots and, therefore, they can't "taste the difference" simply because they're too stupid; whereas people with more sensitive, educated, enlightened palates would spew out this concoction and utter "ECCH!"
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Beautiful Mind of Barbara Bush
September 29, 2009 3:30 PM
Well, their brewed coffee tastes like ass, and I'm sure that flavor profile can't be hard to duplicate in freeze dried form.
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CityGuy
September 29, 2009 9:47 PM
Just hilarious!
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