On Sarah Palin: "I do have profound respect for Sarah Palin."

Also he said she's ready to be the president, the H'ween weekend continues.

Here we go with Fox being fair and balanced again.

So Chris Wallace (who is supposed to be a news reporter) invited Rush Limbaugh for an interview and claims he is a great broadcaster.

Unless he invites Keith Olbermann next and make complimentary comments about him, why should anyone believe that the news department of foxNews is unbiased and neutral?

I don't like Rush Limbaugh. I don't like Sarah Palin.
That said: I think that reasons that Limbaugh (and others) admire Palin are worth paying attention to. Just the other day, a left-leaning family member was asking me...why do people like Sarah Palin..why are we still talking about her.... not as a rhetorical question, but because she (unlike many on the left) was honestly interested in understanding where other people (many in our own family) were coming from.

John Tantillo has a marketing and branding blog and has done quite a few posts about personal political brands, among them, the Sarah Palin brand. It's obvious from his posts that Tantillo leans left. Regardless of where you stand politically though (or especially if you're on the left and also grasping to understand what anyone could possibly see in Palin..) - I think it's helpful to look at the question of "Why Palin" through a "branding lens," as Tantillo says.

There's an old post from September 2008, just after her convention speech, where he discusses
Palin's rapid definition of her brand, and her use of pull marketing.

And a slightly more recent post in which he attempts to defend/explain Palin's resignation from office: "With this decision and this announcement, Sarah Palin has been absolutely true to herself. Long-term, this will translate to a success that will leave most political pundits in the dust."

To defeat the opposition (or to reach a broader target market, in branding terms), you first have to understand them and what they want.

On President Obama: "I think he's got an out-of-this-world ego"

Project much?

Chris Wallace is not the only show to give this swine a microphone. Meet the Press and Charlie Rose have also done so.
From FAIR:

Limbaugh's chronic inaccuracy, and his lack of accountability, wouldn't be such a problem if Limbaugh were just a cranky entertainer, like Howard Stern. But Limbaugh is taken seriously by "serious" media--in addition to Nightline, he's been an "expert" on such chat shows as Charlie Rose and Meet the Press. The New York Times (10/15/92) and Newsweek (1/24/94) have published his writings. A U.S. News & World Report piece (8/16/93) by Steven Roberts declared, "The information Mr. Limbaugh provides is generally accurate."

Limbaugh Threatens Obama’s Faith Based Existence
http://rectonoverso.wordpress.com/ze-deep-thoughts/#obama-existance-faith-based