
Spirit Airlines -- they of the multi-year labor dispute and the charge for carry-on bags -- would like to encourage you to buy tickets to Cancun, Puerto Rico, Atlantic City or Fort Lauderdale with a timely new ad campaign called Best Protection. The tag line? "Check out the oil on our beaches." And you thought Haley Barbour's tourism promotion campaign was offensive.
Spirit Air is using the new campaign to promote its sale fares to beach getaways unaffected by BP's massive oil spill, and they'd like potential customers to know that the only oil you'll find on those beaches is slathered on the bodies of bikini-clad women who will all stare at newcomers with come-hither eyes and pouting lips. Get it? Their oil will protect you -- or, at least the scantily clad women you slather it on.
The campaign is, of course, as sexist as it is offensive to the residents of the Gulf Coast who are watching their livelihoods, wildlife and property values swallowed up in caustic and deadly crude oil as a result of the explosion aboard BP's Deepwater Horizon and the subsequent spill. So, what better time for a few puns about what BP really stands for and some women you can objectify!
Because, to point out: in the photographs, the oil isn't on the beaches of Atlantic City or anywhere else. The "oil" is on the women on the beaches. And, although Spirit Air hardly owns the beaches, they do own the rights to the pictures of the oiled-up women they use to promote their $50 coupon. Come check out their sexy, oiled-up women! There's nothing like a good pun and a bikini-clad woman to objectify to help you forget about all those nasty dying animals and sad people losing their livelihoods.



CranialRectalLoopback
June 22, 2010 5:30 PM
I actually think it excellent. Let the "I don't give a damn about the environment" states get slaughtered economically. Spill, baby, spill!.
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Thomas Jackson
June 23, 2010 8:44 AM in reply to CranialRectalLoopback
CRL,
What a repulsive thought all around. Florida long ago determined that tourism was more important that oil revenue and blocked off shore drilling and the last time I checked wildlife didn't get a vote.
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bperk
June 23, 2010 1:57 PM in reply to CranialRectalLoopback
Florida never allowed offshore drilling because of the risk of ruining the tourist industry, yet they are also suffering through this. This is much bigger than Louisiana now.
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happily independent
June 22, 2010 5:30 PM
Throw in a Bud Light Lime and I'm in, baby!
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CT Voter
June 22, 2010 5:54 PM
I thought the "Beaches" part was just a stupid mockery/play on the word "bitches" pronounced with an accent.
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commie atheist
June 22, 2010 6:40 PM in reply to CT Voter
Son of a Beach, I didn't think of that. Which makes the "cute sexism" even more appalling.
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ThinkerT
June 22, 2010 7:07 PM in reply to commie atheist
Of course, if you're really in the mood for projecting, how about the following:
oil=semen. Self-explanatory.
check out=take possession of, like a book in the library. Is it really saying to come take possession of these women like property? "Our" fits this as well.
San Juan=Saint John, a man's name. See, travel to a city with a MAN's name, because that obviously means it's better!
Gee, this is fun!
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commie atheist
June 22, 2010 9:29 PM in reply to ThinkerT
You sound like the kind of man who enjoys whacking off to lingerie ads. Hey, to each his own.
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HusseinTenaX
June 23, 2010 12:20 PM in reply to CT Voter
Of course it was, CT.
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CT Voter
June 23, 2010 2:18 PM in reply to HusseinTenaX
Tena!
Whatcha been up to??
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valgal
June 22, 2010 5:58 PM
It's hot as hell here, I'd rather go to the mountains.
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Turnaround
June 22, 2010 5:58 PM
No doubt. I'm wondering who tatted "50" on their boehner.
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cynder70
June 22, 2010 6:00 PM
The headline says offensive. I say clever.
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FlownOver
June 22, 2010 6:02 PM
The ad neglects to mention Spirit's $50 surcharge for every bottle of tanning oil you take on your flight.
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ThinkerT
June 22, 2010 6:02 PM
Some company used pictures of attractive people to sell their product? I'm shocked! SHOCKED!!! (Well, not that shocked.)
You had me at "offensive to residents of the Gulf Coast", and lost me at "sexist" and "women you can objectify". Using an attractive woman in a bikini cleaning a floor to sell cleaning supplies? Sexist. Using an attractive woman in a bikini on a beach to sell a trip to the beach, where you're likely to see attractive women in bikinis? Sorry, not so much. And considering that you see plenty of ads with attractive men with their shirts off as well makes it even harder to take screams of "sexist!" seriously.
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Bright Creature
June 22, 2010 6:44 PM in reply to ThinkerT
In these ads, they are targeting straight males. Going by these pictures It is assumed that all people interested in men would not be interested in trips to Cancun. Unless there are pictures of oiled up men shown side by side with these ads I think it's safe to assume that the ad campaign is, indeed, sexist.
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ThinkerT
June 22, 2010 7:00 PM in reply to Bright Creature
Targeting a specific demographic group is sexist? I guess all those feminine hygene commercials I see are sexist then...
It's not objectifying if you're showing the most appealing feature of something in context. You wouldn't show a bruised apple in a fruit ad, or a banged up car in a car commercial. A woman in a bikini on the beach is in context and appropriate, and of course they're going to pick an attractive one.
Regarding sexism, the assumption that from these ads they think only straight men care about trips to cancun is a bit of a stretch. How about the fact that the woman on the bottom is obviously sunbathing and relaxing, something many women enjoy doing? Or am I mistaken and most women prefer to relax and sunbathe on the beach in a burka?
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Bright Creature
June 22, 2010 10:08 PM in reply to ThinkerT
Oh? You are saying that men wear feminine hygiene products? Women can go to the beach, in my experience. You need a better example. Why is Spirit Air only marketing men? Do men spend more money at the beach? I think not. Why don't they show men undraped to lure women in?
It seems to me like there's a strong case for sexism here.
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Scarce
June 22, 2010 6:07 PM
Stunning.
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Sunnshol
June 22, 2010 6:07 PM
I agree with ThinkerT. When you put on your Journalism Hat, leave your baggage at home. Completely uninterested in your opinion on women in advertising; it has nothing to do with the story.
An old journalist friend of mine, famous war reporter "Dauntless" Jim Downing, always told us budding journalists, there is ONE page in the newspaper for opinion. Yours isn't it."
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commie atheist
June 22, 2010 6:42 PM in reply to Sunnshol
Yeah, much better to do a "he said, she said" story which totally ignores the fact that what he said was the truth, and what she said was a crazy-ass fabrication. Journalism!
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Sunnshol
June 22, 2010 6:44 PM in reply to commie atheist
Try the decaf.
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commie atheist
June 22, 2010 9:30 PM in reply to Sunnshol
Oh, SNAP! What a witty riposte! You win the internets with that one.
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chard
June 22, 2010 6:09 PM
Spirit has a penchant for double entendre in their ads. A quick Google Image search will show that this is only their latest issue.
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ohyeathatsright
June 22, 2010 6:12 PM
Not news--but topical? In more ways than one!
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June 22, 2010 6:18 PM
I guess some are too easily offended? Whatever you do don't go to Europe, they actually show nudity on TV. Pffft
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Scarce
June 22, 2010 6:21 PM in reply to Sean
No one is surprised at the tits and ass aspect to this. That's not the point.
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ThinkerT
June 22, 2010 6:39 PM in reply to Scarce
No one is surprised? Not the point?
"slathered on the bodies of bikini-clad women who will all stare at newcomers with come-hither eyes and pouting lips"
"or, at least the scantily clad women you slather it on."
"The campaign is, of course, as sexist as it is offensive"
"So, what better time for...some women you can objectify!"
"Come check out their sexy, oiled-up women! There's nothing like a good pun and a bikini-clad woman to objectify"
Awful lot of commenting in that article on something that's supposedly "not the point".
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Sunnshol
June 22, 2010 6:43 PM in reply to ThinkerT
Ummm... I could be wrong, but I think they're agreeing with you.
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ThinkerT
June 22, 2010 6:48 PM in reply to Sunnshol
Hmmm, still not getting it. Was taking Scarce's comment as "no one is bothered by the T&A aspect, that's not the point of the article", when the writer was clearly bothered by it. But if I'm interpreting it wrong, my apologies.
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commie atheist
June 22, 2010 6:45 PM in reply to ThinkerT
Rich Lowry understands your pain. I'm sure he sees starbursts every time one of those ads pops up.
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ejg3
June 22, 2010 6:20 PM
I'm waiting for Southwest to do a beach scene after their bags fly free commecials-- or maybe they can have the baggage crew on the beach.
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mezcalero
June 22, 2010 6:47 PM
Huzzah!
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Disgusted American Voter
June 22, 2010 7:01 PM
They must use the same PR/AD Firm as Tony Haywood and BP - completely clueless and ignorant.
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dUb
June 22, 2010 7:08 PM
The Gulf-coasters lost a lot of sympathy when they went to court and demanded that deep-sea drilling be permitted - it's hard to believe that the people in power are too torn up about this.
Now where do I sign up to scrub oil off of the wildlife in Atlantic City and San Juan?
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bperk
June 23, 2010 2:01 PM in reply to dUb
Not all the gulf coasters, definitely not Florida.
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twirling fartknocker
June 22, 2010 7:08 PM
I'm not so sure. Have you ever spent much time in the south, from big cities to the smallest towns? While it might be the Bible belt, their 12 and 14-year old daughters are running around in daisy dukes, hair teased up, with the reddest lipstick. From the perspective of where I live, they look like little underage prostitutes. But in the south, kids are running around impregnating each other thanks to abstinence only "education" and parents that seem oblivious to the contradictions between their holier-than-thou "Christian" attitudes and the little tarts and date rapists at home.
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ThinkerT
June 22, 2010 7:14 PM in reply to twirling fartknocker
I don't particularly disagree with anything you're saying, but I think you misunderstood here. I think the author is saying it's offensive to the residents of the Gulf Coast because it's making light of the oil tragedy (which I actually agree with), not from the sexism of it. I think the author is mixing two issues inappropriately (as sunnshot pointed out much better than I did).
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commie atheist
June 22, 2010 9:31 PM in reply to ThinkerT
God forbid anyone should point out the rampant sexism in advertising campaigns. LEAVE MY SOFTCORE PORN ALONE!!!!
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Bama Belle
June 23, 2010 10:50 AM in reply to twirling fartknocker
Yeah! Stereotyping is fun! And it can't be offensive, because it's just true that Southerners are subhuman beings who brought all their problems on themselves...I mean, teen pregnancy, racism, homophobia, corporate welfare, etc. just don't exist in the rest of the country, right?
I mean, really. Do you actually think before you speak/type? And as for all of you people smugly proclaiming that the Gulf Coast "got what we deserved" for allowing drilling off shore...you've sure enjoyed the cheap gas it's given you, now haven't you?
Since I'm nothing but a Bible beating redneck, I'm going to end with some excellent advice from The Book of Matthew, Chapter 7, Verse 5 (King James Version): "Thou hypocrite, first cast out the beam out of thine own eye; and then shalt thou see clearly to cast out the mote out of thy brother's eye."
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Metzengerstein
June 23, 2010 12:15 PM in reply to Bama Belle
Yeah, you do have a point -- we all want to drive everywhere, endlessly. In fact, with the kind of system we've set up, we pretty much have to drive endlessly to get anywhere. There are a few big-city exceptions, of course. And that whole thing about Floridians saying, "we kept our seacoast pure for tourism, and now your nasty oil spill is washing up on our shores" rings hollow. How do they think people get to Disney World? On the train?
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Bama Belle
June 23, 2010 1:41 PM in reply to Metzengerstein
Yes, and along those same lines, Spirit doesn't fly their planes on rainbow sprinkles and fairy dust. City buses don't run on love and wishes, and the electricity that powers subways isn't generated by the purrs of fuzzy kittens. The only truly clean fuel comes from an organic tomato grown in your own garden, which powers your ability to walk to where you need to go.
This disaster was the inevitable result of our nation's disproportionate greed for energy and fuel that drives us to seek riskier and riskier ways of getting it cheaply. As much as I'd love to shift the blame to somebody - anybody - else for it, the truth is that all BP, or Obama, or Bush, or Clinton, or MMS, or whoever, could have done is mitigate the effects. And yes, I've very mad at all of the above for their failure thus far to do so. But I think I'm even more mad at people who live outside the region who keep trying to act like it's not their problem. It's sort of the opposite of The Little Red Hen: the rest of the country helped bake the bread, ate all the bread, and now want to claim that they shouldn't have to clean up the crumbs just because the dinner was at the Hen's house.
The only true solution is to pull together as a nation and insist on investing in finding clean(er) energy sources. After all, that power plant/natural gas well/mine near you may be the next to go.
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ShawnATL
June 23, 2010 1:39 PM in reply to twirling fartknocker
And in Georgia you can go to a strip-club on Sunday and get soused but you can't go to the grocery store to buy a bottle of Sangiovese to have with your home-cooked Osso Buocco.
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Backcountry
June 22, 2010 9:02 PM
If only I could laugh at the ignorant states whose beaches will be forever spoiled by the oil gusher catastrophe. But, too bad Alabama and Mississippi. (Two of the most ignorant redneck states ever invented.)
Goodbye tourism for you. You'll never, ever get it back.
How's that drilly thing workin' out for ya!
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storm
June 22, 2010 9:27 PM in reply to Backcountry
forever is a long time. this will take less than that.
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NuttyProf
June 22, 2010 10:47 PM
this is tpm news?
who wrote this shit?
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hgorwellian
June 22, 2010 11:46 PM
i am enjoying the astroturfing in the comments here. newsflash: some women, including the author of this article, won't like your ad.
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Silverbear67
June 23, 2010 1:07 AM
Have Fembots taken over TPM today? I don't know who Megan Carpentier is, but please spare us her views on "objectifying" a woman in a bikini who chooses to make money by modeling. I'll assume that Megan doesn't make her living as a model, and that's fine, but please don't let TPM be her soapbox for offensive commentary such as this!
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NJDem
June 23, 2010 9:18 AM
I rarely get to read such overwrought "commentary" on such a nothing issue, but then I don't hang out on Tea Bagger sites. (BTW, where is TPM's horror at the way white men are always portrayed in commercials? Hint: Guess which one is always the moron who doesn't get it.) So let it rest. It's just a commercial.
Besides, it's pretty damn funny AND packs a little political punch. The beaches Spirit is pushing in the ads are all in places that opposed offshore drilling out of the fear that precisely this type of spill would happen. The Gulf Coast chanted "drill baby drill" and they got what they deserved. If the rest of us now benefit, maybe there's a lesson there.
Please, Ms. Carpentier, find some real discrimination to talk about. God knows, there are women being paid less, being sexually harassed and losing their jobs because of their sex. Write about that and we'll cheer you on.
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apb717
June 23, 2010 9:52 AM
Right on Megan! By all the comments you've gotten - see "Have Fembots taken over TPM today" - it looks like you've struck a nerve. I'm thrilled to see more feminist thought on TPM. Keep your chin up and keep it coming!
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commie atheist
June 23, 2010 11:38 AM in reply to apb717
It's funny how people who are offended by the "making-light-of-an-environmental-disaster" aspect of the ads are perfectly OK with the sexist objectification. Maybe I'm just an old lefty, but I thought that promoting woman's equality and pushing back against their objectification as sex objects was still something worthwhile and important. Apparently not to some TPM readers.
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ohyeathatsright
June 23, 2010 1:36 PM in reply to commie atheist
Not sure I've ever seen a beach advertisement that did not include scantily clad persons; male or female. Had they included an oiled male, would that have satisfied you? Or do you take offense to the use of sexual suggestiveness altogether?
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commie atheist
June 23, 2010 7:00 PM in reply to ohyeathatsright
I live in a world where women are (still) treated as second-class citizens and are judged by their looks and sexual attractiveness, and objectified as either slutty sex kittens, sexless middle-aged moms and elderly grandmas, or humorless feminist bitches. I think that ads like this one (and most ads on TV, for that matter) serve to perpetuate stereotypes and contribute to women being considered a lesser sub-species of human. I have no problem with Megan pointing out the sexist nature of the ads in her post.
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ohyeathatsright
June 28, 2010 5:45 PM in reply to commie atheist
So an oiled male would have equaled it out? I get your point, and I support your premise, but again, this was an ad for beaches, not kitchen supplies or something completely non-related to bikinis.
This is kind of like PETA sending Obama the flyswatter imho. Or one of my ultrafeminist Sociology professors in college reprimanding our entire class for the better part of our period for using gender specific terms like "you guys". Battle lines must be drawn, but it makes sense for them to be reasonable.
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itsjibba
June 23, 2010 11:54 AM
Give me a break, you will never divorce sex from advertising, nor should you. Is it so horrible to sell beach vacations with attractive women? Do you protest Mr. Clean commercials with such vigor?
As for the oil comment -- well, it's damn true and it's a message worth sharing. People in the south have lost some of their beaches, perhaps they will be receptive to a trip outside of where they normally spend their vacations. Who would want to vacation in an oil covered wasteland?
I for one think any highlighting of the destruction caused by the oil spill, whether commercially motivated or not, is a good thing. Many people who shouted 'drill baby drill' have also enjoyed gulf coast beaches. Maybe if they are reminded that their summers have been stolen by their oil addiction they will stop voting for politicians completely who are subsidiaries of oil companies.
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JohnW1141
June 23, 2010 12:06 PM
Spirit Airlines is simply practicing free market capitalism, the Holy Grail of Red States
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boredwell
June 23, 2010 1:44 PM
The people who were responsible for dreaming up the ad and those who approved it belong to the same rolling stones gather flack school of thought as McChrystal's staff: Talk trash, don't keep it under wraps. That's the Spirit, eh?
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A Giant Slor
June 23, 2010 3:07 PM
This isn't sexist or offensive. Clever and titillating, yes.
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Leftflank
June 23, 2010 5:17 PM
It's advertising they're supposed to get the most bang for their buck (sorry). If they had said women aren't qualified to fly to the beaches because they're weak or just because they're women. That would be sexist.
On the other point of using this ad now with all the coastal citizens hurting, seems to be in very poor taste.
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scelerat
June 23, 2010 9:20 PM
Where I'm from, many women would identify with the woman in the lounge chair and think "I want to be that woman." Aspirational, not sexist. Unless you're from a cold, cold place and not used to taking your clothes off outdoors. The oil reference is what's tasteless.
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luccijoi
June 25, 2010 8:50 AM
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Scarce
June 25, 2010 6:02 PM
As expected Spirit Airlines has now pulled this campaign due to widespread disgust.
http://www.dailyfinance.com/story/company-news/spirit-airlines-new-ad-mocks-bp-oil-spil/19526777/
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